MANILA, Philippines — “There is nothing impossible with FrontRow.”
These words by RS Francisco and Sam Verzosa, FrontRow’s president and CEO, respectively, rang true last Saturday night, Nov. 9 at the Philippine Arena. A crowd of 55,000 all dressed in white were treated to a star-studded night of songs and success at “FrontRow: All In.”
“FrontRow: All In” featured on one stage the biggest names in show business who also happened to be also the brand’s top endorsers: Vice Ganda, Regine Velasquez-Alcasid, Gary Valenciano, Anne Curtis, Catriona Gray, Jes, and Willie Revillame.
All FrontRow members, some even from far-away places like Sultan Kudarat, traveled all the way to Bulacan, got exclusive tickets to the show. Some even lined up as early as 4 a.m. to secure their seats when VIPs were allowed in by 3 p.m.
By 6 p.m., hosts JM Rodriguez, Bianca Manalo, and Phoemela Baranda started hyping up the crowd by kicking-off the raffle. All throughout the night, prizes were being given away like iPads, 100,000 in cash, trips abroad, SUVs, and even a house and lot.
Frontrow carries Luxxe White, a glutathione pill for better complexion, and Luxxe Slim, for fat-burning tea extract — apart from other health supplements and beauty products.
At 8 p.m., the atmosphere turned electric as Vice Ganda wowed the crowd to a medley of Lady Gaga hits — complete with pink feathers, costume changes, and some acrobatics.
Without slowing down the momentum, Regine Velasquez-Alcasid and Sharon Cuneta performed back to back. It was hot off the heels their successful “Iconic” shows. Regine got everyone singing to “On the Wings of Love” and “Araw Gabi.”
Sharon proved to everyone she still got it with her own spin to Juan Karlos’s “Buwan.”
The event also served as a welcoming party for the newest members of the FrontRow family.
Anne Curtis, in a gorgeous red gown, sang “Let It Go,” along with an encore treat, an a capella rendition of the chorus of “Alone.”
Mr. Pure Energy Gary Valenciano and son Gab took over the stage with a performance of “Babalik Ka Rin.” Gary V also showed off his dance moves with “Di Bale Na Lang.”
Of course, it didn’t stop there.
As Fabio Ide and Tim Yap took over the hosting duties, it was obvious that the party was just getting started.
Jes debuted “FrontRow Cares,” a track about how FrontRow is dedicated to helping others in need. This was shortly before she entertained some questions from the media backstage, talking about how she was also cooking up a new album.
Rounding out the festivities was Willie Revillame and the Wowowin girls, bringing their signature number when it comes to entertaining. He brought his winning formula of singing, dancing, and giving away prizes.
Miss Universe Catriona Gray was also at “FrontRow All In.” Showing off that she was more than just a pretty face, she held her own when it came to the closing final number with all the performers of the night.
The fun ended in the wee hours in the morning, full of memories for every member of the FrontRow family who was there.
“FrontRow: All In” was also a thanksgiving party for their members, believers, and supporters.